#014 – The Family Business Whisperer, David Specht, says working with family-owned businesses is forever interesting because each family is like a unique puzzle. Yet, again and again, he sees advisors make the mistake of focusing on product instead of people. And even those who do focus on people can undermine their efforts by leaving key people out of the conversation, failing to be genuinely curious about others in addition to the typical family business-decision maker, and not showing empathy. David talks about how to pay attention to the right people, ask tough questions, and focus on what matters most to bring value that creates clients relationships that last for generations.
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