#025 – Many busy advisors explore using LinkedIn, but soon become overwhelmed and confused then end up ignoring it. After all, isn’t it mainly a job seeker and recruitment tool, and why should they spend their limited time there? LinkedIn expert Jennifer Darling says no businessperson can afford to ignore LinkedIn because it can be a powerful marketing machine for your business – if you set up your profile in the right way. In this interview she explains the three areas to concentrate on to simply set up your LinkedIn profile the right way, for lead generation, sales and even client retention.
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#015 — Matt Halloran respects how tough it is for financial advisors to run a practice, do effective marketing and live a life. He teaches advisors how to use podcasting to amplify their influence while being themselves, letting their passions shine through and creating strong brands that resonate with ideal prospects and centers of influence – all within our highly regulated industry of financial services.
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#013 — Specifically asking clients for referrals doesn’t work. However, your ideal clients know exactly what they like most about you and can highlight what you need to focus on most to grow your business with clients you love working with. Client advisory board authority Steve Wershing discusses how to create and leverage a client advisory board to gain valuable insights that lead to business growth.
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