#025 – Many busy advisors explore using LinkedIn, but soon become overwhelmed and confused then end up ignoring it. After all, isn’t it mainly a job seeker and recruitment tool, and why should they spend their limited time there? LinkedIn expert Jennifer Darling says no businessperson can afford to ignore LinkedIn because it can be a powerful marketing machine for your business – if you set up your profile in the right way. In this interview she explains the three areas to concentrate on to simply set up your LinkedIn profile the right way, for lead generation, sales and even client retention.
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