#025 – Many busy advisors explore using LinkedIn, but soon become overwhelmed and confused then end up ignoring it. After all, isn’t it mainly a job seeker and recruitment tool, and why should they spend their limited time there? LinkedIn expert Jennifer Darling says no businessperson can afford to ignore LinkedIn because it can be a powerful marketing machine for your business – if you set up your profile in the right way. In this interview she explains the three areas to concentrate on to simply set up your LinkedIn profile the right way, for lead generation, sales and even client retention.
Comments closedMonth: August 2022
#024 – Having a well-published book that effectively showcases your approach and philosophy can significantly change your business for the better, says literary agent and publishing consultant Cynthia Zigmund. But understanding the steps to achieve that is often nuanced and can be overwhelming, especially to people who haven’t done it before. Cynthia discusses the difference between printing and publishing and highlights keys to creating a powerful tool to boost your credibility and perceived expertise. Advisors who want to use a book to showcase their services and the help they offer need to know their audiences’ expectations and understand that creating a successful book requires much more than simply writing a manuscript. Cynthia shares how she and her team at Second City Publishing can help advisors, allowing them to focus on their writing, while the team shepherds everything else.
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